AEON accelerates expansion with 10th shopping centre in Vietnam

AEON Vietnam, a Japanese retailer, is rapidly expanding its presence in the Vietnamese market with the recent opening of its tenth shopping centre, the AEON Hai Duong Shopping Centre. The press conference announcing the opening revealed AEON's ambitious plans to establish three additional shopping centres in Haiphong, Thanh Hoa, and Quang Ninh over the next few years.

The newly opened centre, located in Thach Khoi ward, Haiphong, spans 35,700 square metres and was an investment of nearly VND1.2 trillion ($46.3 million). This announcement marks the highest annual figure of new shopping centres launched by AEON Vietnam since its inception 12 years ago, with five centres opening this year alone.

Tezuka Daisuke, general director of AEON Vietnam, underscored that this expansion is unprecedented in terms of speed. The AEON Hai Duong Shopping Centre is positioned as the third medium-sized shopping centre in Vietnam, following the successful openings of AEON Tan An Shopping Centre last year and AEON MALL Danang Thanh Khe in July.

Designed to cater to local families, industrial park and office workers, students, and residents, the centre combines AEON-operated retail areas with 37 specialty stores, divided into five categories: food, kids and entertainment, fashion, beauty and wellness, and living. With Vietnam representing a top-priority market for AEON during the 2026-2030 period, the retailer aims to further invest, expand its network, and develop a regional retail ecosystem tailored to different markets.