Yelp stock rises as OpenAI integration boosts business tools

Yelp Inc.'s (NYSE:YELP) stock rose by 2% on Thursday after the company announced the integration of OpenAI’s GPT-Live-1 into two of its AI-powered business tools, Yelp Host and Hatch. GPT-Live-1, a full-duplex voice model, enables natural conversations with callers, allowing for pauses, interruptions, and overlapping speech. The integration is expected to improve call-handling, reduce call transfers, and enhance the AI's understanding of each restaurant's or service business's operations.

Yelp Host, which has handled over 1 million calls for restaurants since its launch in October 2025, and Hatch, which manages tens of millions of leads for service businesses, are among the first solutions to deploy this advanced voice technology.

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