Vorstoß in neuen Markt: Neuer Apple-Chef setzt Akzente mit erstem Falt-iPhone und KI

Apple has introduced a radical new development in the smartphone market with its first foldable device, the iPhone Duo. Announced seven years after competitors like Samsung entered the fray, the iPhone Duo promises to outdo its rivals in several ways. Despite modest sales (2.2% of total smartphones) of foldable devices from Apple and its rivals, the company claims it has cracked the formula for success: a larger screen size, no central crease, and software designed for seamless switching between two displays.

However, this innovative approach comes at a cost. Starting at €2,299, the Duo will be the most expensive iPhone model yet, with the top-tier version with 2TB storage priced at €3,799. These devices are primarily for Apple enthusiasts willing to pay a premium for something distinctive. The Duo is also the thinnest iPhone yet, sacrificing some of the device's interior space compared to the Pro models, which boast robust camera systems.

The Duo's zoom capability is limited to 2x, while the upcoming iPhone 18 Pro features adjustable apertures for its camera.

While industry analyst Bob O Donnell believes the camera and screen size will be the deciding factors for potential customers, he does not see the price as a significant deterrent. The new Apple CEO, John Ternus, is set to begin his tenure as an innovator, having been instrumental in developing the Duo. The foldable iPhone's size, similar to a passport, distinguishes it from competitors who initially focused on ultra-thin and high-profile designs.

Ternus sees Apple's choice of format as a smart move, allowing users to benefit from the larger 7.6-inch internal display.

Despite the small market share held by foldable devices, analysts predict that the category could reach a 10% revenue share by 2030, making it a lucrative billion-dollar business for Apple. Ternus expects the iPhone Duo to lead this market segment within a year of its release. Apple's strategy to incorporate artificial intelligence (AI) into its devices and ecosystem was also unveiled during the new product launch event.

The company aims to create a personal AI center for its users, contrasting with OpenAI's approach of developing standalone AI devices. Privacy protection is emphasized, with Apple promising that no data will be stored, and no access to user information will occur. New AI features, including enhanced photography capabilities and a unique Reference Image function to detect AI-generated content, were showcased during the event.