UMG Inks Deal With ElevenLabs to Develop AI Music Remix Platform
News of UMG's alliance with ElevenLabs comes just a day after Suno rolled out its first AI models in partnership with WMG, BMG and Believe.
Universal Music Group has secured a multi-year licensing agreement with ElevenLabs, an AI audio research and product company. The partnership will focus on developing a customized AI-powered music platform for fans, utilizing licensed music and artist involvement. The platform will enable users to co-create, remix, and mashup music from participating artists and songwriters, as well as render personalized vocal experiences leveraging ElevenLabs' expertise in AI voice recreation.
Additionally, the agreement encompasses the creation of further products and fan experiences. The deal specifically excludes ElevenMusic and Music EPI, ElevenLabs' music creation app and studio-grade music models via API. This announcement follows Suno's recent launch of v6, its first suite of AI music models developed in partnership with the music industry, trained on music from UMG competitors and user interactions with the platform.
ElevenLabs has already established multiple deals within the music industry, including a partnership with Merlin, a digital licensing organization representing 30,000 independent labels and distributors, as well as large indie publisher Kobalt. ElevenLabs' CEO, Mati Staniszewski, emphasizes the exciting potential of AI and music, highlighting how responsible AI can inspire discovery, enhance fan engagement, and generate new revenue for the creative community.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
