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Lotte Wellfood Teams Up With Stray Kids to Take Pepero Day Global

Lotte Wellfood is stepping up efforts to turn Pepero Day into a global cultural marketing platform, teaming up with K-pop group Stray Kids to promote the Korean snack brand beyond its home…

  • Lotte Wellfood partners with K-pop group Stray Kids for global Pepero Day campaign.
  • Stray Kids releases digital single "November 11" on September 10.
  • Pepero Day celebrated in 35 markets, up from 15 in 2024.

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