Three Ghanaian students launch e-commerce platform, Panta, to support small businesses

In 2026, three students from Heritage Christian University in Accra launched an online marketplace called Panta aimed at helping small businesses easily establish an online presence and receive payments without the expense of building a traditional website. Edmund Alagpulinsa, Selasi Nyatepe Attipoe, and Kwabena Boah Lartey founded Panta to tackle two primary challenges faced by small businesses and consumers in Ghana's e-commerce sector.

The platform allows vendors to create storefronts using their phones, list products, set prices, and receive orders through a unique link. Panta operates like Amazon, enabling businesses to list products online for customers to purchase. The founders sought to eliminate the high costs associated with creating and maintaining individual websites for small businesses, as well as address the long delivery times often experienced when purchasing through existing platforms.

Currently, Panta aims to deliver orders within 48 hours, although the delivery time is currently around a week. The company accepts payments through mobile money services, including MTN MoMo, Telecel Cash, and AirtelTigo, as well as credit cards, and pays sellers after customers confirm order delivery. Panta earns a commission on the price of sold products and charges no delivery fees.

The three founders have divided responsibilities among themselves, with Alagpulinsa serving as the CEO and CTO, Attipoe as the COO, and Lartey as the CMO. They are currently working on expanding their vendor base and improving their delivery infrastructure.