This camera manufacturer’s DSLR market share has increased by 8%, but that doesn’t necessarily mean DSLRs are getting any more popular

Yesterday, a report claimed that full-frame DSLR cameras continue to appeal to consumers. Now, Pentax & Ricoh Rumors has shared data from the BCN Award 2026, indicating that Ricoh's domestic Japanese DSLR market share has grown from 9.7% to 17.7%. While this is positive for a manufacturer that is still reported to be developing DSLR cameras, it doesn't necessarily signify a resurgence of interest in DSLR technology.

Canon and Nikon maintain the largest market shares, with 44.3% and 38% respectively, but it's not unexpected that their dominance has slightly softened. Both companies are not actively pursuing new DSLR releases, and despite numerous Canon and Nikon DSLRs still being available for purchase, both seem to be gradually discontinuing production.

Canon has recently discontinued the EOS 5D Mark IV, a widely recognized high-profile DSLR. The BCN report also points out that the DSLR market saw a significant decline last year. Consequently, it's not surprising that Ricoh is capitalizing on a portion of the market share. What about other camera formats? According to the BCN statistics, Sony leads the mirrorless market in Japan, holding 29.9% of the share, followed by Canon at 27.4% and Nikon at 15.1%.

There's nothing particularly surprising about this. In the compact camera department, or as BCN refers to it as the digital camera (integrated lens) category, Kodak has outperformed Fujifilm, securing 24% and 13.9% of the market share, respectively, while Kenko Tokina holds 13.3%. Therefore, while Pentax is gaining more DSLR market share, this is likely due to Canon and Nikon's focus shifting elsewhere.