Target shoppers will notice a big change in the beauty aisle starting Sept. 10
The shopping experience for beauty lovers will look different at Target, with a new concept rolling out on Sept. 10 to 600 stores around the country. Named Target Beauty Studio, the new specialty in-store setup will feature an assortment of over 1,600 products from across 90 distinct brands, acting like its own sort of Ulta or Sephora inside the store. Beyond selling merchandise that is already a…
Starting September 10, Target shoppers can anticipate a significant transformation in the beauty aisle across 600 stores nationwide. The new concept, dubbed Target Beauty Studio, will introduce a unique in-store experience akin to Ulta or Sephora, offering over 1,600 products from 90 brands. Amanda Nusz, senior vice president of merchandising, essentials, and beauty at Target, explained that the studio aims to provide a balanced mix of familiar favorites and emerging trends, creating an inspiring destination for beauty product discovery.
This initiative follows the decision not to renew the partnership with Ulta, which had allowed customers to purchase Ulta brands in select Target stores. Target Beauty Studio will feature skincare products from brands like First Aid Beauty and Sunday Riley, hair care options such as Briogeo and Bondi Boost, and Korean beauty products including Amuse and Kaja, as well as Mexican makeup from Sarelly.
Additionally, the new aisles will showcase fragrances like Boy Smells' mists and travel-sized samples. To enhance the shopping experience, Dedicated Beauty Advisors will be available to offer personalized recommendations. Products will be presented at both affordable and premium price points. With around 600 stores set to launch their Target Beauty Studio, a comprehensive list of locations will be available on the retailer's website.
This move is part of Target's ongoing strategy to revitalize its stores through in-store redesigns aimed at boosting sales and attracting more customers.
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