Swish raises $24M led by Bertelsmann India
The quick-service food delivery platform will use the funds to expand its kitchen network and supply chain infrastructure to meet growing demand.
Food delivery startup Swish has secured $24 million in funding, with the majority from Bertelsmann India Investments. Additional investors included Accel, Bain Capital Ventures, and Hara Global. Established in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S, Swish primarily serves major cities such as Bengaluru, Gurugram, Noida, Delhi, and Ghaziabad.
The company operates a vertically integrated model, managing kitchens, technology, and delivery to optimize speed, quality, and pricing. Monthly orders have surged threefold since March, totaling over a million orders, with an average preparation time of under four minutes. Swish's menu now spans over 250 SKUs across 20+ food categories, with lunch and dinner outpacing snacks.
The food services market is valued at approximately $100 billion, but online delivery only accounts for less than 10% of it. Swish aims to capture a significant portion of this market by delivering fresh, delicious food within 10 minutes to 100 million consumers. Aniket Shah, Co-founder and CEO, emphasized the company's ambition to revolutionize the everyday food category by addressing freshness, affordability, and convenience simultaneously.
Pankaj Makkar, Managing Director of Bertelsmann India Investments, highlighted the potential of Swish to transform the market by overcoming existing challenges in fresh, affordable, and convenient food delivery.
Written by urgent.news from YourStory's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
