Sunfull movement marks 19th year with push against AI deepfakes
Anti-cyberbullying campaigners, lawmakers and foreign diplomats gathered in central Seoul on Wednesday to declare a nationwide campaign against artificial intelligence (AI) deepfakes and malicious online comments, as Korea's Sunfull movement marked its 19th anniversary. "Malicious online comments have killed so many people," Min Byoung-chul, Sunfull Foundation's chairman, said during the ceremony…
On Wednesday, anti-cyberbullying advocates, lawmakers, and foreign diplomats convened in central Seoul to launch a nationwide initiative targeting artificial intelligence (AI) deepfakes and harmful online comments, marking the 19th anniversary of the Sunfull movement. Min Byoung-chul, chairman of the Sunfull Foundation, emphasized during the ceremony at The Grand Lotte Seoul that malicious online comments have caused numerous deaths, urging the public to practice posting kind messages daily to save lives.
Established in 2007 in memory of victims of cyberbullying, the movement's name stems from the Korean term for a kind reply, represented as "sunfull" in English, symbolizing a cyber world filled with sunshine. The organizers highlighted that the nature of the threat has evolved, with AI-generated deepfakes, hate speech, and group bullying now posing a "national danger" to personal dignity.
Wednesday's declaration was deemed a starting point for Korea to set global standards on digital rights in the AI era. The event officially named its inaugural class of 2026 Sunfull Human Rights Ambassadors.
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- Sunfull movement marks 19th year with push against AI deepfakes koreatimes.co.kr
