Rei Ami Breaks Down ‘2LOUD,’ Talks ‘KPop Demon Hunters’ & Her Come-Up Era | Billboard News Interview
Rei Ami opens up about “2LOUD” and her phoenix-rising comeback in this Billboard News Interview, explaining why this album is her full come-up story and “every emotion in between.” She breaks down how the track came together during a late-night studio session and why it had to lead this bright, feel-good, funky pop era—plus what […]
Rei Ami sits down with Billboard News to discuss her new album “2LOUD” and her journey to this point. The track is described as her full come-up story, embodying every emotion that has been experienced along the way. The single, "2LOUD," came together during a late-night studio session and sets the tone for the bright, feel-good, funky pop era that follows.
For Rei Ami, a hit is defined as a song that makes you want to move, scream, and feel alive. She reflects on her path from a corporate job in Rockville, Maryland, to teaching herself production and recording, early viral DIY moments, going through label attention, moving to Los Angeles, getting dropped, and rebuilding her career.
Rei Ami also speaks about how her "KPop Demon Hunters" label shifted her audience and expectations for her music. She teases the album's range, featuring both bops and ballads, and describes her maximalist visual vision. The interview closes with her funniest dating takes. Rei Ami acknowledges that people enjoy a struggle story, and this album is her phoenix rising from the ashes.
She shares that she embodies every emotion in between, as the title suggests. Throughout the conversation, Tetris Kelly compliments Rei Ami, noting that they are both "two Geminis telling each other, 'Yes, b*tch.'"
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
