Porcelain in spotlight: Kim Jiana redefines VIP space at Frieze Seoul
Inside the bustling halls of Coex, artist Kim Jiana accomplished something unprecedented for Asia’s premier art market. Winner of the 24th Wumin Art Award in 2025, Kim took over the entirety of Frieze Seoul’s Main VIP Lounge, marking the first time the global art fair handed its flagship footprint to a single artist rather than a commercial sponsor. The installation anchored a powerhouse four…
In the heart of Coex, artist Kim Jiana made history by transforming the entire Main VIP Lounge of Frieze Seoul into a solo exhibition space. This unprecedented move, a first for the global art fair, redefined VIP spaces and brought a fresh perspective to the prestigious event. The installation, which ran for four days, was part of Frieze Seoul 2026, a highly successful fair that attracted over 70,000 visitors from 54 countries and territories.
The fair, which established Seoul as a leading global art hub since its inception in 2022, showcased 133 galleries from 30 countries and was attended by representatives from 178 international museums and institutions. The opening-day VIP preview saw a significant increase of more than 10 percent in attendance compared to the previous year.
Despite numerous partner brands such as Shinsegae, BMW, LG U+, Aman, and American Express setting up their own branded lounges across the venue, Frieze directly managed the 826-square-meter Main VIP Lounge at The Platz to present Kim's solo commission, INSIDE: The.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
