Off-White Invites 10 Creatives To Define What Makes An Icon
At a time when luxury brands are searching for new sources of meaning and desirability, Off-White invites 10 creatives to unpack what turns an idea into a timeless reference.
Off-White, the luxury fashion label co-founded by Virgil Abloh, is reconsidering its decade-long legacy and the cultural impact it has had through a new initiative called "10x10: Off-White Icons Reimagined." The project features 10 globally recognized creatives who have each taken one of the brand's most iconic designs and reimagined it through their unique perspectives.
The 10 creatives involved in the project are ASAP Nast, Kid Cudi, Veneda Carter, Bafic, Raul Lopez, Ava Nirui, and several others. The project is set to run from May 2026 to April 2027, with exclusive products being released throughout this period. The initiative reflects the luxury consumer's growing desire for personally meaningful products that help them express their individuality and taste.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
