No More Robots' nine-year journey to releasing its first self-developed IP – "This sounds so naive and stupid, but somehow it's working"
It's been nine years since Mike Rose set up the indie publisher No More Robots . Read more
Nine years have passed since Mike Rose founded the indie game publisher No More Robots. The company has enjoyed solid success during this time, in part due to its catalog which includes the popular bike-riding game Descenders. Now, No More Robots is preparing to release its first original game, a cruise liner simulator called Cruise Control.
The project began as a discussion between Rose and Dan Foster, who had previously worked together at Team 17 and brought online multiplayer experience to the table. They initially developed a team-based online shooter, but it was ultimately abandoned after interest from a large company fell through. Rose describes the experience of working on the shooter as "one of the most unpleasant things" he's felt in the industry.
After putting the project on ice, Rose decided to focus on Cruise Control, a puzzle title inspired by games like Mini Motorways. The small team of five developers chose this genre because they knew it would be a quick and successful project for their own company. Rose believes releasing a game his own team made will yield significantly higher profits compared to publishing other developers' work.
Despite the increased anxiety of working on an original title, Rose is confident that Cruise Control has the potential to be a major success for No More Robots.
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