Netflix furthers African storytelling schedule
The streamer’s productions created over 8 000 direct and indirect jobs in SA, with R2.4 billion invested over a six-year period.
Since its launch in South Africa in 2016, Netflix has significantly bolstered the local cinematic landscape, generating over 8,000 direct and indirect jobs throughout the country. The global streaming behemoth invested R2.4 billion in the market from 2016 to 2022, a fact emphasized during a recent press showcase in Johannesburg.
The company has commissioned and licensed over 300 titles from South African filmmakers, forming strategic partnerships with more than 30 local production firms to craft authentic narratives. At the event, Netflix's VP of content for the Middle East and Africa, Ben Amadasun, highlighted South Africa's emergence as the "number one investment destination in Sub-Saharan Africa" over the past decade.
He detailed the creation of more than 10,000 jobs through Netflix's skills and talent development programs and reaffirmed the company's commitment to fostering these initiatives. Over the past decade, Netflix has collaborated with 625 small, medium, and micro enterprises, resulting in more than 1,000 full-time positions in South Africa.
The streaming service's vision for the next ten years includes a diverse slate of local productions, ranging from unscripted content to thrilling dramas and comedies. Notable local titles, such as Blood and Water, Young, Famous & African, and Silverton Siege, have gained global recognition, showcasing the potential of African storytelling on an international scale.
As Netflix transitions into its second decade in South Africa, its focus remains on deepening creative collaborations and expanding the availability of locally relevant content.
Written by urgent.news from ITWeb's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
