Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
Digiday's latest Media Briefing explores how publishers are adapting to a post-Google era by shifting their focus from SEO tactics to restructuring their teams and developing AI-focused roles. With the impending decline in Google search referrals, news organizations are rewriting their organizational structures and audience strategies to thrive in this new landscape.
As Jeff D’Onofrio, Washington Post CEO, highlights the need for publishers to move beyond mere SEO tweaks and embrace a more comprehensive approach to survive the "Google Zero" future.
Brief written by urgent.news from Digiday's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
