Mahou acelera en café con las compras de La Flor del Café y Gran Café Royale

Mahou San Miguel, the leading beer company, is expanding its business into the coffee sector by acquiring two new brands: La Flor del Café and Gran Café Royale. This move comes less than a year after the company launched its own coffee brand, Café 170, for the hostelery channel. The acquisition of these two brands will help Mahou San Miguel accelerate its national rollout, aiming to become one of the leading operators in the hostelery sector.

Currently, Café 170 is present in several regions, including Madrid, Valencia, Valladolid, the Balearic Islands, Canary Islands, Murcia, and Granada. The company's director general for the Coffee Business Unit, Jesús Gómez Cereres, stated that the acquisition of La Flor del Café and Gran Café Royale complements their portfolio by emphasizing quality, service, and proximity to the hostelery.

The two brands were acquired through an agreement with Disbesa Darnés, a strategic distributor of Mahou San Miguel, which launched La Flor del Café in 2003 and Gran Café Royale in 2017. After the acquisition, Mahou San Miguel will continue to develop both brands in Catalonia and will progressively expand its growth across the rest of the national territory, initially through Disbesa Darnés and its own distributor, Voldis, and later through its external network of distributors.

While Mahou San Miguel is focused on developing its current coffee portfolio, the company does not rule out acquiring more coffee brands in the future, as they remain open to exploring potential opportunities.