Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world
Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app. The comments come as the Australian government plans to give users the option to opt…
Instagram CEO Adam Mosseri has warned that users may feel "overwhelmed" with brand content if the platform removes its algorithm, according to The Guardian. Mosseri explained that the current algorithm helps users navigate the vast amount of content, but removing it could lead to a worse experience, with users seeing more brand-related content and spending less time on the app.
This comes as the Australian government plans to give users the option to opt out of algorithms, with Prime Minister Anthony Albanese announcing plans to require social media platforms to offer users a choice between algorithm-recommended content and a reverse chronological feed of the pages they follow. Labor also plans to introduce measures to address online harm on the sites.
Brief written by urgent.news from The Guardian's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
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