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Instacart launches custom AI assistants for retailers

Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.

Instacart, the popular grocery delivery service, has introduced a new offering called Cart Assistant. This custom AI assistant is designed for retailers and can be easily integrated into their websites and applications. The launch of Cart Assistant comes as retail giants such as Walmart, Kroger, and Amazon have already implemented AI assistants that offer personalized recommendations and curated shopping lists to consumers.

Cart Assistant is part of Instacart's growing suite of enterprise services aimed at helping retailers expand their technology capabilities. The company already powers retailers' e-commerce marketplaces, advertising businesses, and in-store technology like digital price labels and smart carts. By providing a white-label solution, Instacart is making advanced AI technology more accessible to regional grocers and other retailers who may not have the resources to develop such systems in-house.

Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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