How Jenny Nguyen is Growing Women’s Sports from a Bar
Sports bars are a $2 billion industry, and women’s sports overall are now a $3 billion global industry. But there was a major gap in the market where the two intersected: Until 2022, there weren’t any dedicated sports bars solely dedicated to playing women’s sports on the TVs. Jenny Nguyen set out to change that. In this episode of The Deal, Jenny tells Alex Rodriguez and Jason Kelly how she…
Jenny Nguyen has been instrumental in the growth of women's sports, transforming the sports bar industry by creating a niche for dedicated female-focused sports bars. The $2 billion sports bar market saw a significant gap until 2022, when Nguyen founded The Sports Bra in Portland, Oregon, addressing the lack of spaces specifically catering to women's sports.
Nguyen's venture has since expanded into a $3 billion global industry, attracting major investors like Alexis Ohanian and Renee Montgomery. Through her efforts, Nguyen aims to create new fans from the barstool and continue expanding the franchise across the country.
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