How Henry Zankov Is Rewriting the DVF Wardrobe
The new designer’s Thursday debut bet on subtle updates to Diane von Furstenberg's most recognisable codes as he works to modernise and reignite demand for the iconic New York brand.
Diane von Furstenberg is experiencing financial success for the first time in a decade, thanks to new CEO Gabby Hirata's efforts. Hirata has achieved this by reducing overall production by half. Saunders, the brand's first creative director in five years, is set to infuse clarity into the brand, which has previously lacked direction. This approach echoes the long-term brand-building strategies that contributed to Coach's success.
Tapestry, the company that owns DVF, must now apply these same principles to ensure the brand's continued growth. Diane von Furstenberg and director Sharmeen Obaid-Chinoy have collaborated on a documentary titled "Diane von Furstenberg: Woman in Charge." This project not only showcases the brand's journey but also provides valuable lessons learned during its creation.
Cathaleen Chen, Retail Editor at The Business of Fashion, based in New York, is responsible for covering the retail and direct-to-consumer sectors for the publication. The article is © 2026 The Business of Fashion, with all rights reserved.
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