Higher costs, fewer seats push Jaguars family game day near $1,500, report finds

As the Jacksonville Jaguars prepare to begin their season against the Cleveland Browns, a new report indicates that a family of four could pay as much as $1,456.53 to attend an EverBank Stadium game during the 2026 season, up 44.5% from last year's average of $1,456.53. The Action Network study ranks the Jaguars 14th most expensive for family game-day experiences, just below the NFL average of $1,474.55.

The cost of entry, or the cheapest single ticket, stands at around $120, more than double the 2025 opener's price against the Carolina Panthers. Gautham Marthandan, a senior data specialist at The Action Network, attributes the price hike primarily to ticket costs. Notably, 27,308 seats are unavailable due to construction for the Stadium of the Future, many of which were in the traditionally affordable upper deck.

Parking fees have also increased significantly from $27.95 to $50, an almost 79% rise. Season ticket memberships have seen substantial price increases across all categories, with 200-level north endzone seats jumping from $927-$1,026 for nine games in 2025 to between $1,320-$1,456 for eight games in 2026. However, the terrace suite is the only section to see a decrease in price, dropping from $6,579 to $5,064.

Jaguars management points out that comparing 2025 and 2026 prices is not directly comparable due to the reduced stadium capacity during construction, with the most affordable 22,000 seats in the upper bowl being eliminated. The team also claims the increase reflects the demand following a successful 13-win playoff season.