Giffords launches $10 million midterm blitz
A gun safety group founded by former Rep. Gabby Giffords, D-Ariz., is launching a $10 million ad blitz against Republicans in three crucial races.
The gun safety group Giffords, founded by former Rep. Gabby Giffords, is rolling out a $10 million ad campaign targeting Republicans in three pivotal races. The initiative, aimed at bolstering Democrats' standing on public safety, will expand to four additional House races.
$1 million will be spent against former GOP Rep. Mike Rogers in Michigan's Senate race, $850,000 against Rep. Jen Kiggans in Virginia, and $350,000 against Tom Kean Jr. in New Jersey. The ads criticize the GOP candidates for being soft on gun crime and friendly to the gun industry.
Giffords is leveraging national polling from the Democratic firm Global Strategy Group to pinpoint where their limited funds can make the most impact. They plan to "punch above our weight by being smarter with our investments and looking for the places where these races can be swung by voters who are concerned about public safety and keeping guns away from dangerous people."
Former Rep. Giffords herself is actively involved in the campaign, campaigning for several Democratic candidates this cycle. She believes that voters respond positively to someone who has overcome a "very dark" experience and offers a message beyond partisanship.
Despite the bipartisan gun safety law passed in 2022 and declining crime rates, Republicans still hold an advantage on public safety issues in House and Senate battlegrounds, according to Giffords' latest polling. Democrats aim to counter this by linking Republican voting records on gun safety legislation to their ties with the firearms industry.
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