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Formula 1, Madrid's new big business

Beyond the race, the GP will attract investors and have a lasting impact. The weekend event brings together titans of technology, automotive, energy and sports sponsorship. The average F1 fan represents a daily spend 3.5 times higher than the conventional tourist.

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Formula 1, Madrid's new big business

The Madrid Grand Prix is expected to have a lasting impact on the city beyond the racing event. The Formula 1 event, which took place over the weekend, brought together tech, automotive, energy, and sports sponsorship giants. The average F1 fan spends 3.5 times more than a conventional tourist per day. The event is also expected to bring new technological growth opportunities, investors, and innovations in electrification and digitalization to the city. The Grand Prix will serve as a multilateral commercial ecosystem for Madrid until at least 2035.

Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.

Read the original at expansion.com →

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