Delhi HC orders Beco to pull ad against HUL brands
The Delhi High Court has ordered Beco to take down and recall its advertisements that criticized HUL's Surf Excel and Vim products as part of its #WarOnWhatsHidden campaign. Justice Anup J Bhambhani ruled that the ads suggested using Beco's products could lead to skin irritation, itching, or eczema due to certain chemicals, which is not allowed in comparative advertising.
The court deemed the campaign to denigrate Beco's products, not merely compare them as superior. HUL argued the ads were false and misleading, but Beco claimed traders can compare their goods with rivals while using the rival's mark to identify the comparison. HUL applauded the decision, vowing to continue producing products in compliance with regulations and safety standards.
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