David Tlale on expanding brand footprint while developing new fashion talent

South African designer David Tlale is broadening his brand's reach throughout the country while simultaneously nurturing emerging talent within the clothing and textile industry. In an interview with The Citizen, Tlale revealed that the brand is currently in the process of finalizing its spring/summer line following the recent opening of a second store at Oceans Mall in uMhlanga, Durban.

The fashion entrepreneur plans to host activations in both Durban and Johannesburg, aiming to reinforce the David Tlale brand and dispel misconceptions about designers based in Johannesburg. "We are looking at a big activation in Durban and Johannesburg, which is a journey of really amplifying what the brand David Tlale stands for," Tlale stated.

In addition to expanding the brand's footprint, Tlale is committed to developing young talent through his academy, the David Tlale Academy. The academy accepted applications from aspiring designers in early August, with the deadline set for 15 August. Located in Johannesburg's Marshalltown, the academy debuted in December of the previous year and is backed by the Fibre, Processing and Manufacturing (FPM) SETA and Absa.

Tlale emphasized that the academy is a crucial step in strengthening the clothing and textile sector, moving from mere consumption to manufacturing. "Our main goal right now is to make sure that we become manufacturers more than just consumers," he explained. The academy primarily caters to individuals aged 18 to 35, providing training in fundamental skills such as pattern making, cutting, sewing, garment construction, fabric printing, business management, and entrepreneurial skills. The comprehensive program spans an entire year, starting from its launch in early August.