D2C Fashion Startup Theater Bags ₹75 Cr To Expand Offline

D2C fashion startup Theater has secured ₹75 Cr in Series A funding to boost its offline retail presence. Led by investment firm Niveshaay, the round also saw participation from Physis Capital and existing investors, including Prath Ventures. Theater, valued at ₹410 Cr post-money, plans to use the funds to expand its retail footprint in Tier I and II cities, as well as invest in brand-building initiatives such as celebrity partnerships and marketing campaigns.

Founded in 2021 by Sarthak Aggarwal, Vikram Jain, Karan Jain, and Shruti Aggarwal, the cruelty-free fashion and accessories brand offers footwear, stockings, perfumes, and bags. Theater has seen growth of eight times over the past two years while maintaining profitability, but the startup did not disclose its revenue or profit figures in the funding statement.

The company joins a trend of Indian D2C fashion and lifestyle brands expanding into omnichannel businesses, with competitors like Salty and Bonkers Corner recently raising funds to do the same.