Commentary: A US$2,000 iPhone gives Apple’s new CEO his Steve Jobs moment
Apple will need to spend a great deal of energy explaining the “why” of a foldable iPhone that costs at least US$2,000, says Bloomberg Opinion's Dave Lee.
When John Ternus took over as Apple's CEO in September, he was faced with the challenge of convincing investors and consumers to buy a foldable iPhone that could cost at least US$2,000. This is a daunting task, especially when compared to Tim Cook's first public address as CEO in 2011, where he meticulously followed a script and had a more reserved presentation style.
Cook's leadership under Tim Cook led to a significant increase in Apple's market capitalization, but some argue that the company needs a more "product guy" approach to appeal to consumers. Ternus, who has been deeply involved in product development for 25 years, could bring a more hands-on perspective to Apple. Apple's competitors, particularly Samsung and Chinese companies, have made strides in improving foldable technology and addressing issues like screen creases.
With Apple's AI efforts still lagging, the success of the foldable iPhone could be crucial for the company's growth in the coming year. Ternus' approach to this product launch could set the tone for his leadership and determine the future of Apple.
Written by urgent.news from CNA - Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
