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Big-Box Briefing: Dick’s leans on youth sports in pitch to advertisers

The leader of Dick’s Sporting Goods’ advertising division hopes to recruit CPG brands, quick-service restaurants and even automakers to run campaigns in its stores and other channels. His pitch to brands and agencies last week centered around the retailer’s presence in youth sports.

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

Read the original at modernretail.co →

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Why freight visibility needs a second signal

For most of the last decade, “visibility” in freight has meant knowing where a truck is right now. Carriers connected their ELDs and brokers and shippers plugged into telematics feeds. The industry mostly stopped relying on calling drivers to ask for a location.

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