Apple Just Raised Older iPhone Prices by $100 After Its Latest Launch
Apple raised prices on older iPhones by $100 after its latest launch, changing the usual strategy for buyers waiting for previous models to get cheaper. The post Apple Just Raised Older iPhone Prices by $100 After Its Latest Launch appeared first on TechRepublic .
Apple announced a $100 price increase for older iPhone models following the launch of the iPhone 18 Pro and the first foldable, the iPhone Duo. This reversal of the usual post-launch price drop strategy caught many buyers off guard. Previously, waiting for a new iPhone release would make older models more affordable. Apple attributed the price hike to the soaring costs of memory components due to a global shortage of DRAM and flash memory.
Former CEO Tim Cook warned of the impact in June, comparing the situation to a "hundred-year flood." Older iPhone models now cost $100 more than they did last week. The iPhone 16 is back to its $799 price after being discounted to $699, while the iPhone 17 starts at $899, and the iPhone Air has increased to $1,099. The iPhone 17 Pro and Pro Max have been discontinued entirely.
This change affects international buyers as well, with some models in India seeing increases of up to 20%. Apple's Upgrade program may provide some relief through monthly payments, but the basic math remains the same. Buyers now have three options: accept the higher price, spread the cost through Apple's financing, or upgrade their current phone. The question remains whether memory costs will decrease enough for Apple to reverse its decision.
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