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American Eagle falls flat with women, again

Q2 earnings showed strength in the namesake brand's men’s offerings, but sales remained soft with women — and Aerie carried overall growth.

As the back-to-school season comes to an end, Aerie continues its strong sales performance. In contrast, American Eagle is still facing challenges as it attempts to reposition its denim business. On Wednesday, AEO Inc. announced that its net revenue for the second fiscal quarter reached $1.38 billion, a 8% increase compared to the previous year.

The company's comparable sales at Aerie increased by 19%, while those at American Eagle declined by 1%. Additionally, AEO Inc. received a tariff refund of $196 million, including interest.

During the company's earnings call on Wednesday, CEO Jay Schottenstein expressed that the second quarter marked another significant step forward for AEO. "We built on the strength of our portfolio, making progress at American Eagle, while Aerie continued to deliver outstanding performance," he added. However, Schottenstein acknowledged that American Eagle still requires work to achieve its goals. He stated, "We are moving in the right direction, yet there remains work to do."

Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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