AIM: Arab Chamber calls for more digitalized trade
At an AIM Congress roundtable, the director of the Arab-Brazilian Chamber’s Dubai Office, Rafael Solimeo, presented a digital solution adopted by the institution for trade with Arab countries and called for greater use of technology in international trade. The post AIM: Arab Chamber calls for more digitalized trade appeared first on ANBA News Agency .
São Paulo – At the recent AIM Congress in the United Arab Emirates, the Arab-Brazilian Chamber of Commerce's participation focused on promoting digitalization in international trade. Director Rafael Solimeo addressed the Heads of Chambers’ Roundtable, advocating for modernizing the export process using technology. Solimeo emphasized the Ellos platform, a digital tool developed by the chamber to simplify trade transactions between Brazil and Arab countries, which includes an Easy Trade module for issuing certificates of origin and certifying export documents.
The chamber is working to expand the platform's use to other Arab nations trading with Brazil. Solimeo also addressed sustainability and ESG concerns, warning that new environmental regulations should not act as non-tariff barriers, particularly for small and medium-sized enterprises. He stressed chambers' roles in internationalizing smaller companies and connecting Brazilian firms with buyers in the Gulf, North Africa, and the Levant, while calling for enhanced collaboration among chambers across Latin America and the Arab world.
Solimeo, speaking on behalf of the Arab Chamber, highlighted the importance of digital transformation and faster, safer trade operations. During the event, he met with Sheikh Saud bin Saqr Al Qasimi, ruler of the emirate of Ras Al Khaimah, who inaugurated AIM Congress 2026. The 15th annual AIM Congress, held at Dubai World Trade Centre, gathered approximately 25,000 participants from 191 countries, focusing on topics like international investment, emerging markets, digital transformation, sustainability, innovation, and partnerships.
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