6 proven ways to boost Black Friday profits

In 2025, Black Friday and Cyber Monday sales reached an estimated $11.8 billion and $14.25 billion, making them two of the most profitable shopping days in history. This lucrative period is now fast approaching for 2026, and small online businesses are looking for ways to maximize their profits. Here are six proven methods to boost Black Friday profits.

Firstly, prepare marketing materials well in advance of the BFCM period. This means creating marketing assets such as email copy, images, social media content, and website banners ahead of time. By doing so, businesses can focus on other tasks during the busy BFCM period.

Secondly, create product bundles to encourage upselling and provide convenience for customers. Bundles can be particularly effective for gift hunters, as they can save time and money by finding a complete set of products within their budget. This strategy also works well for existing customers who may be considering purchasing from the business again.

Thirdly, consider running flash sales during the BFCM period. Offering a flat discount site-wide, followed by a one-hour-long flash sale on specific products, can generate excitement and drive sales. Make sure to promote this sale through social media and other marketing channels to generate buzz.

Fourthly, incentivize larger orders by implementing a tiered discount system. This could include offering a percentage discount for orders below a certain amount, a higher percentage for orders above that amount, or even a free gift with orders over a specific value. This approach can help increase the Average Order Value (AOV) and boost profits.

Fifthly, team up with other small businesses that share a similar target audience but do not compete directly with each other. Collaborate on shared promotion strategies such as joint social media posts or bundled products from both businesses. This can help reach more potential customers and increase overall sales during the BFCM period.

Lastly, create a dedicated mailing list for early access to BFCM sales and promote it between now and Black Friday. Set up a hidden page for customers to purchase products at a discounted rate before they go live on the rest of the website. Send an email with early access details 2 to 24 hours before the main sale begins, giving early access members an advantage.