Why Lands’ End is showing up at college football game days this fall
Lands’ End is doing a concerted marketing push around college football this fall, as part of its quest to introduce the brand to more people. Chief Marketing Officer Sarah Sylvester, who joined the company a little over six months ago, spoke with Modern Retail about why she thinks college football game days are a moment that Lands' End can own.
Lands' End, a well-known brand, is making a significant push to reach college football fans this fall season. The company has launched a marketing campaign that includes a new clear tote bag, a unique take on their traditional canvas tote bags. These bags are designed to comply with the bag policies of various sporting events.
In addition to the new product, Lands' End is also hosting a "Tote Tailgate Tour" in three college towns. This tour takes place on game days and is in collaboration with Hilton's Graduate Hotels. The "Tote Tailgate Tour" aims to provide unique on-site experiences for attendees. These experiences include Poindexter Coffee Shop takeovers, where guests receive complimentary coffee, customization stations for personalizing the tote bags, and collegiate-inspired product displays.
These displays showcase the company's essentials in each school's signature colorways, giving fans a chance to preview and purchase the items before the game.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
