Viral AI assistant Instinct now has its own email address

Instinct, a fast-growing AI assistant valued at $2.5 billion, is now offering its users email addresses to streamline tasks that require email management. The new feature allows Instinct to create and handle its own email accounts, avoiding the clutter in users' inboxes. Founder Noah Shinn explained that this development enables the AI to handle account sign-ups, management, and task completion that necessitate email interactions, such as contacting businesses, creating accounts, and following up on pending matters.

For instance, Instinct could use its email to request special requests from a restaurant, inquire about business availability, or enroll in a service essential for completing the task. This enhancement could enhance user experience by eliminating the need for users to log in or provide credentials. However, this could also raise privacy concerns for businesses as it might be challenging to identify who they are dealing with.

Currently, some email addresses have been reserved for early users, while others can claim theirs from mail.instinct.com. Additionally, users can forward emails to Instinct when the AI needs to gather specific information to finish a task. For example, if a user wants Instinct to manage a product return on their behalf, they could forward their order confirmation to Instinct's email.

Instinct could then contact customer support, provide the order details, and initiate the return process. The feature also allows Instinct to be included in group threads, enabling it to keep track of exchanged information. Instinct's email can also be incorporated into long threads that users need to work with, asking about remaining decisions, due dates, or other questions.

The AI will check back in with the user when additional input is required. Instinct's new email feature is part of several recent updates aimed at expanding its capabilities, including a partnership with 1Password for seamless logins, a location-sharing feature for finding nearby businesses and mapping routes, and a collaboration with Stripe to provide a smoother payment experience.