[VIDEO] Measuring your face: Inside Korea's booming personal color industry
In Korea, dressing well is no longer just an act of self-expression — it's increasingly outsourced to a professional. Personal color and body-type analyses, services that scrutinize everything from skin tone to facial bone structure to skin texture, have grown from a niche beauty trend into a mainstream industry. Kim Ji-woon, who runs the CCL Color Convergence Lab in Seoul's Seongsu neighborhood,…
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In Korea, dressing well has transformed into an outsourced service, with personal color and body-type analyses becoming mainstream industries. Kim Ji-woon, a prominent figure in the field, has been operating the CCL Color Convergence Lab in Seoul's Seongsu neighborhood for the past 15 years. Ji-woon has assisted around 50,000 clients, offering sessions that last approximately three hours and cost around $200.
During a typical analysis, Ji-woon begins with a personal color assessment using draped fabric swatches. Following this, she delves into body-type analysis, meticulously measuring the client's shoulders, waist, and back length with a ruler. Additionally, Ji-woon meticulously measures facial proportions, including the ratio between the upper, middle, and lower face, as well as the angle of the jawline.
This detailed information guides various aspects of the client's appearance, from hairstyle selection to eyebrow shaping and personalized makeup lessons tailored to the client's unique features.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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