VIB cards – from trendsetter to a card that grows with customers

VIB, a leading financial institution, has experienced remarkable growth in its credit card offerings and usage since 2018. In just seven years, the bank's credit card count surged by more than tenfold, reaching over 1.1 million cards by the end of 2025. This growth in card numbers is mirrored by a seventeenfold increase in credit card spending, climbing from approximately $360 million in 2018 to over $5 billion in 2025.

This surge in spending per cardholder is not solely due to a larger customer base, but also a direct result of increased card usage by each individual. By the end of 2025, VIB's average monthly spending per cardholder stood at VND12.4 million ($470), nearly double the market average. The bank's expansion in the international credit card market and credit card spending positions it as among the top three banks in the region.

VIB's growth strategy has been rooted in continuous innovation, from enhancing the value of cards for various spending needs to digitizing the customer experience. The bank has tailored its card offerings to cater to specific customer needs and spending behaviors, moving away from the traditional tiered system. This shift has resulted in greater customer satisfaction and motivation to use their cards more frequently.

A notable development in VIB's card offerings is the introduction of the Max Card, which allows customers to upgrade their privileges according to their evolving needs and preferences. This innovative approach to card tiers enables customers to actively choose benefits that best suit their changing financial situations, without the need to switch cards or open additional products. This new model not only enhances the cardholder experience but also promotes greater freedom of choice and flexibility in managing finances.

Another significant milestone in VIB's growth journey is the VIB One Card, which represents a more personalized and adaptive approach to credit card offerings. Unlike traditional cards that are associated with a single purpose or spending category, the VIB One Card can seamlessly transition with customers as their needs and financial journeys unfold.

This card empowers individuals to enjoy a range of benefits, such as cashback, travel rewards, and international spending privileges, without requiring multiple cards for different needs. By offering a more flexible and evolving card solution, VIB sets a new standard for personalization in the credit card market.