Universal Music Group & Warner Chappell Launch Ecuadorian Music Company Sonido Distrito Sur
The alliance is designed to develop Ecuadorian artists and break them outside the South American country.
Universal Music Group (UMG) and Warner Chappell Music (WCM) have joined forces to establish Sonido Distrito Sur (SDS), a music company aiming to support the Ecuadorian music scene. SDS combines UMG's record label resources with WCM's publishing expertise, with the goal of connecting Ecuadorian artists to the global music industry.
The company will provide investment, production, distribution, marketing, promotion, A&R, international collaborations, and growth opportunities for Ecuadorian artists. A future international partnership for booking operations is also in the works. Juan Fernando Velasco, an Ecuadorian singer-songwriter and music executive Ricardo Ordóñez will lead SDS.
"Ecuador has never lacked talent," Velasco said, "but it needed a structure to connect that talent with opportunities in the international music industry." SDS officially launched at a private event during Sayce Music Week in Ecuador. Velasco and Ordóñez's leadership aims to make SDS a significant player in the Andean region and to help Ecuadorian artists gain recognition and expand their reach to markets like Peru, Colombia, and Central America.
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