True reaffirms its AI ethics remain strong
Recognised as Thailand’s pioneering early adopter of AI, True Corporation Plc has addressed key artificial intelligence (AI) governance gaps as Thailand moves through a rapid AI transition alongside the global AI economy, where robust governance is critical.
True Group CEO Sigve Brekke emphasized the strong ethical foundation of True Corporation Plc's AI practices during a keynote at GCNT EXPO 2026. Comparing AI to a supercar, Brekke stressed the need for real accountability, highlighting that knowing who can stop the system or correct possible harm is crucial as AI increasingly generates, recommends, prioritizes, decides, and acts on behalf of users.
True Corporation has addressed AI governance gaps while Thailand transitions rapidly into the AI economy, with Brekke warning of significant risks such as algorithmic bias, misinformation, privacy breaches, security vulnerabilities, and a loss of trust. The company implemented a seven-question risk-screening tool to flag high-risk projects and established an AI Council to evaluate system accuracy, improper configurations, and biased data processing.
True Corporation requires external partners to prove data sovereignty and correct inaccurate claims before doing business, turning governance into a shared corporate mandate. Brekke advocated for national testing grounds where government, businesses, and experts can safely test real AI use cases in a controlled environment to identify risks and improve safeguards before scaling.
Written by urgent.news from Bangkok Post Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
