There are new shiny iPhones, so Apple is making you pay more for older models
Apple is raising the price of its existing iPhone models by $100, including iPhone 16, iPhone 17, and iPhone Air.
Apple has introduced its new iPhone 18 and a foldable iPhone, the iPhone Duo, drawing attention away from its decision to raise the cost of its older models by $100. Starting today, the price of existing iPhones such as the iPhone 16, iPhone 17e, iPhone 17, and iPhone Air has been increased on Apple's website. These price hikes, which vary internationally, include a 20.5% increase in India.
Apple has also discontinued the iPhone 17 Pro and iPhone 17 Pro Max. This unusual pricing strategy comes as the company faces a global shortage of memory and storage chips, with demand surging due to AI and cloud providers' need for large data centers. Former Apple CEO Tim Cook admitted during a June interview that Apple could no longer absorb the rising costs of memory and storage chips.
Apple's decision to raise prices on Macs and iPads followed similar moves by rivals Samsung and Google. The company might also view the price increase as a way to compete with these rising costs while its Upgrade program, which allows consumers to pay for an iPhone in monthly installments, could help mitigate the impact of the price hike for customers.
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