Team Lake Ontario, or team Lake America? There’s a hat for both camps
President Donald Trump’s executive order renaming Lake Ontario has turned into a merchandise opportunity for dueling hats. In Canada, a new “Lake Ontario” hat is attracting customers from both sides of the border. Meanwhile, here in the U.S., Trump’s company’s store is now selling “Lake America” hats with “45/47” embroidered on the side. Liam Mooney and Emma Cochrane, husband-and-wife founders of…
President Donald Trump's executive order renaming Lake Ontario to Lake America has sparked a merchandise opportunity, particularly for hats. In Canada, a "Lake Ontario" hat is gaining popularity among customers from both the U.S. and Canada. Meanwhile, in the U.S., a "Lake America" hat with "45/47" embroidered on it is available for purchase through Trump's company.
Liam Mooney and Emma Cochrane, creators of the Ottawa design studio Jackpine, launched the "Canada Is Not for Sale" brand last year, which features a Times New Roman font similar to Trump's "Make America Great Again" hats. The collection has sold thousands of items, with a portion of the proceeds going to a Toronto charity for clean water.
Meanwhile, Trump's previous renaming stunts have also been turned into merchandise, with sales surging for "Lake America" hats in the U.S. The renaming has been met with widespread opposition, with 63% of Americans against the move and only 14% in favor, according to a recent poll.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
