Stock Market Today, Sept. 9: Apple Unveils iPhone Duo Foldable and iPhone 18 Pro with AI Upgrades
On Sept. 9, 2026, the consumer electronics giant debuted its first foldable phone at $1,999 alongside new Pro models featuring a 2nm chip and Siri improvements.
On September 9, Apple Inc. introduced its latest foldable iPhone and iPhone 18 Pro models, both featuring advancements in artificial intelligence (AI), during its first major launch event under new CEO John Ternus. The company's stock price closed at $315.34, marking a 0.28% decrease. The tech sector saw a downturn as well, with the S&P 500 and Nasdaq Composite experiencing slight declines of 0.48% and 0.64% respectively.
The trading volume for Apple's shares on this day was notably high, reaching 64.7 million shares, surpassing its three-month average by nearly 2%. Microsoft and Alphabet also reported modest declines in their stock prices, reflecting the competitive pressure in the AI market. Investors closely monitored these developments as they awaited further updates on Apple's product cycle and the performance of its new AI features.
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