Pubblicità: Netflix, Amazon, Disney e Google in Audicom per le misurazioni

The Audicom initiative represents a new and irreversible phase in the media market, marked by the arrival of major players such as Netflix, Amazon, Disney and Google-YouTube. These companies have joined the Joint Industry Committee (Jic) to provide integrated research on web navigation and print consumption of brand publications.

The process of joining Audicom is carried out through the association Anitec-Assinform, which has become a partner alongside Upa, Una, Fedoweb, Fieg and Auditel. Although the picture is not yet complete, Meta and TikTok are missing from the list. The goal is to create an increasingly extensive, certified and shared measurement capable of putting all worlds on the same playing field, after years of traveling parallel tracks.

The extraordinary general assembly held yesterday approved the increase of capital, the new statute and the nomination of the board of directors. Anitec-Assinform will hold 16.61% of the shares, tied with Fedoweb and Fieg. Upa and Una each hold 24.92%, while Auditel holds only 0.33%. The result is an extremely large company of 38 components, constructed to bring together the weights of the various components of the market.

Marco Travaglia, representing Upa, has been confirmed as president. Vicepresidents include Letizia Pizzi (Anitec-Assinform), Pier Paolo Cervi (Fedoweb), Uberto Fornara (Fieg) and Marco Girelli (Una). Travaglia stated that with Anitec-Assinform's entry, Audicom has become the first European Jic to formally open its governance to the representation of digital platforms.

This is a historic step that strengthens the system's ability to reflect market evolution and lays the foundations for a certified, shared and recognized measurement by all its operators.