Pentax refused the mirrorless temptation. Now, the last DSLR-committed brand has axed its entire DSLR line to develop “a new series of digital SLR cameras based on an entirely new concept”
Pentax has announced the discontinuation of its entire K-mount DSLR series to make way for a new concept DSLR
Ricoh, the parent company of Pentax, has announced the discontinuation of all DSLR camera production, signaling a shift in strategy. This decision comes as major camera brands like Pentax have remained steadfastly committed to the traditional DSLR format, despite the majority of competitors moving towards mirrorless technology. In a statement made on September 09, Ricoh revealed that they are in the process of developing "a new series of digital SLR cameras based on an entirely new concept" that will capitalize on the existing K-mount lenses.
The upcoming camera is expected to honor the SLR design and offer a fresh perspective on digital camera technology. Ricoh emphasizes that the new camera will cater to a broader audience, aiming to provide an enjoyable photography experience for all. The company's move to discontinue its DSLR line is a testament to their dedication to exploring innovative camera designs, even if it means venturing into uncharted territory.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
