Nollywood producers will run away from YouTube if dollar exchange rate crashes – Kunle Afolayan
Filmmaker Kunle Afolayan has criticised Nollywood producers turning to YouTube as an alternative streaming platform. Speaking in a recent interview with former Minister of Finance Kemi Adeosun, Afolayan argued that YouTube can never be on the same level as Netflix and Prime in terms of movie streaming. He, however, admitted that YouTube is a good […] Nollywood producers will run away from YouTube…
Kunle Afolayan, a prominent filmmaker in Nollywood, has expressed concern over producers' reliance on YouTube as an alternative streaming platform. In an interview with former Finance Minister Kemi Adeosun, Afolayan argued that YouTube cannot match the quality of streaming services like Netflix and Prime. However, he acknowledged that YouTube serves as a viable option for novice filmmakers and those lacking the resources to secure distribution deals with major players or secure cinema screenings.
Afolayan emphasized that YouTube is the most accessible platform for Nollywood producers, particularly in light of the current high dollar-to-naira exchange rate. He predicted that if the exchange rate dropped significantly, Nigerian filmmakers would swiftly abandon YouTube for more lucrative opportunities. According to Afolayan, a million views on YouTube could yield around $10,000 at an exchange rate of ₦1,400 to $1.
Conversely, the same number of views would yield a negligible income if the exchange rate plummeted to ₦200.
Written by urgent.news from Daily Post Nigeria's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
