No iPhone 18 announced today: Here’s why
Today at its September event , Apple unveiled iPhone 18 Pro and iPhone Duo , but there was no base model iPhone 18 introduced. Here’s why. more…
Apple unveiled three high-end new iPhones - the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo - at its September event, but there was no base model iPhone 18 announced. Normally, Apple would have introduced a base iPhone 18 alongside the Pro models, but this time they chose to release the flagship lineup only. Reports from May 2025 had already predicted this shift in Apple's product strategy.
The base iPhone 18 hasn't been cancelled, it is simply being released later than usual. One theory is that Apple wants to expand the iPhone lineup with new models like the foldable Duo, and by splitting major iPhone launches into fall and spring cycles, they can avoid overcrowding the market. Another possible reason is that Apple anticipated a memory shortage, and feared it would be difficult to meet demand if they launched the base iPhone 18 at the same time as the Pro and Duo models. Regardless of the reasoning, the iPhone 18 will still arrive in early 2027.
Written by urgent.news from 9to5Mac's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
