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Mixue to keep prices 'low' despite higher operating cost

KUALA LUMPUR: Mixue Malaysia will absorb higher operating costs rather than raise prices, as the beverage chain steps up investment in product quality, cold-chain infrastructure and store operations while shifting from rapid expansion to sustainable growth.

Mixue to keep prices 'low' despite higher operating cost

We haven't written up this one. New Straits Times has the full story — the link below goes straight to it.

Read the original at nst.com.my →

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