‘Maxton Hall’ Season 3 Will Use Amazon’s New AI Lip Syncing Tech for Dubbed Episodes
"We're creating a more seamless and immersive way for customers to enjoy global content," Amazon VP of Technology Raf Soltanovich says The post ‘Maxton Hall’ Season 3 Will Use Amazon’s New AI Lip Syncing Tech for Dubbed Episodes appeared first on TheWrap .
Amazon's Prime Video has introduced a fresh, AI-driven lip-syncing technology for the upcoming December premiere of "Maxton Hall" Season 3, alongside the first two seasons. This innovative feature aims to eliminate discrepancies often present in traditional dubbing by synchronizing actors' lip movements with human-dubbed audio, thereby offering viewers a more immersive and seamless experience.
A statement from Raf Soltanovich, Prime Video's Vice President of Technology and Amazon MGM Studios, underscores the company's commitment to continuous innovation in enhancing customer engagement through technological advancements. Soltanovich elaborates that the lip-syncing technology serves to broaden the global reach of Prime Video's content, ensuring creators' artistic visions remain intact under their creative control, while also being introduced to additional audiences.
Furthermore, Prime Video's dedication to AI integration is evident in recent developments, such as the launch of an AI-powered podcast creation tool for Alexa+ users in May and the establishment of a GenAI Creators' Fund in May, which has already funded several animated projects utilizing AI production tools. The company's ambitious expansion into AI is further highlighted by its recent commitment to invest an additional $20 billion into AI technology through the second half of 2026.
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