iPhone 18 Pro, Pro Max new colors first look: Burgundy joins Black, Silver, and Blue

Apple unveiled the new iPhone 18 Pro and iPhone 18 Pro Max colors at a recent event, adding a fresh aesthetic to the Pro lineup. The company has discarded last year's Cosmic Orange and Deep Blue hues, instead introducing a striking burgundy shade alongside three previously available options. The iPhone 18 Pro boasts several new features, with a particular focus on camera capabilities, battery life, performance, and artificial intelligence.

Notably, the phone now features a physical camera shutter, enabling users to adjust depth of field, focus, and bokeh through six laser-cut blades, each thinner than a human hair. The device is also powered by the new A20 Pro chip, manufactured using TSMC's 2nm process, with a six-core CPU that's up to 20% faster and a seven-core GPU delivering up to 40% more performance.

Battery life has been improved, with the iPhone 18 Pro lasting up to 24 hours and the larger iPhone 18 Pro Max reaching 30 hours on a single charge. Additionally, Apple has introduced Apple Reference Image, a feature designed to help users confirm whether a photo was captured by an iPhone or generated by AI. The system securely signs photo data when the picture is taken, though it won't be available in the EU or China.

The event also marked John Ternus' first as Apple CEO, replacing the late Tim Cook, who served as the company's executive chairman. Sehjal Gupta, a Chief Content Producer at Hindustan Times covering various news categories, reported on the launch.