iPhone 18 Pro, Pro Max complete specs: New colours, camera, battery, display, processor, and more
Apple CEO John Ternus unveils iPhone 18 Pro and Pro Max, featuring new glacier and burgundy colors and major upgrades in AI, performance, battery and camera.
Apple has unveiled the iPhone 18 Pro and iPhone 18 Pro Max at its first major product reveal under CEO John Ternus. The new iPhones maintain a familiar design but introduce two new colors: glacier and burgundy. The iPhone 18 Pro also has a larger Pro Max counterpart with a bigger screen. Ternus highlighted advancements in AI, performance, battery life, and camera technology for the new models.
Apple's vision for AI emphasizes making everyday experiences more useful through intelligent devices. The new iPhone will have an "Apple Reference Image" feature to verify photo authenticity at the moment of capture. Additionally, the camera system features physical shutters for variable aperture control and a six-blade shutter design.
Battery life improvements include up to 24 hours for the smaller iPhone 18 Pro and 30 hours for the larger Pro Max. The new AI-powered Siri can now perform actions within and across apps, working with over 300,000 apps. The iPhone 18 Pro and Pro Max are powered by Apple's new A20 Pro chip, a 2nm chip with "desktop class" cores designed to enhance artificial intelligence capabilities.
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